General description
The project set out to create new professional profiles within the communication sector. It was also aimed at training a new generation of communication operators capable of reading and interpreting events concerning civil society, as well as actively taking part in the international communication environment and becoming proficient in using new technologies.
The overall course period ran from November 2004 to April 2005. Session one comprising 8 weekends (spread out over several months from November 2004 to March 2005) consisted in a series of lectures by renowned media professionals with relevant experience in radio, television, Internet, printed media or corporate communication. The first two weeks of April 2005 (Monday 4th April to Sunday 17th April) were dedicated to workshops and practical exercises under the supervision of several professionals. The final session of the course was aimed at providing participants with hands-on experience, i.e. visits to Milan-based newspaper and magazine headquarters and press agencies in April 2005. The official working language was English.
Training in Croatia
Most of the training activities were held in Croatia and hosted by the local partner ICEJ (International Centre for the Education of Journalists). The courses (120 hours in total) focused upon specific topics: communication techniques, marketing, communication management, application of modern technologies, European legislation and relevant issues, foreign language.
The titles of the lectures were the following:
- Recent trends in International Media
- Media analysis and criticism, studying media content and environments
- Communication as social influence, mediated communication
- How Croatian media respect EU standards
- Local practice: Croatian media
- Tools: Print Media, the news process, editorial questions, techniques
- TV/Radio broadcasting, the news process, editorial questions, techniques
- Article style and structure
- Interviewing and sourcing
- Journalistic Style and Language
- International standards of journalism
- Local media laws
- Standard codes of ethics
- Governance, civil society and participation: key principles, approaches and practices in the media context
- Interpersonal communication and leadership skills, management of communication projects
- International Public Relations: cultural sensitivity, knowledge of business cultures
- Public Relations: basics, organisational skills, information skills
- Marketing: foundations of economics for media professionals
- Marketing: methodology, techniques and tools
- Sponsorship and event management
- Business Communication. Spoken & Written Communication
- Internet media
- Strategies & Planning: tools, objectives, communication budget planning
- Italian language.
Training in Italy
The first two weeks of the training activities in Italy consisted in a course/seminar at Portogruaro University Campus (Venice), where Italian and foreign media and economic experts held workshops on specific topics. Candidates then spent their third week in Milan where they met a number of leading Italian figures from politics, the economy and the media. Course participants also visited the offices of well-known newspapers and magazines, as well as press agencies and economic institutions.
The overall course period ran from November 2004 to April 2005. Session one comprising 8 weekends (spread out over several months from November 2004 to March 2005) consisted in a series of lectures by renowned media professionals with relevant experience in radio, television, Internet, printed media or corporate communication. The first two weeks of April 2005 (Monday 4th April to Sunday 17th April) were dedicated to workshops and practical exercises under the supervision of several professionals. The final session of the course was aimed at providing participants with hands-on experience, i.e. visits to Milan-based newspaper and magazine headquarters and press agencies in April 2005. The official working language was English.
Training in Croatia
Most of the training activities were held in Croatia and hosted by the local partner ICEJ (International Centre for the Education of Journalists). The courses (120 hours in total) focused upon specific topics: communication techniques, marketing, communication management, application of modern technologies, European legislation and relevant issues, foreign language.
The titles of the lectures were the following:
- Recent trends in International Media
- Media analysis and criticism, studying media content and environments
- Communication as social influence, mediated communication
- How Croatian media respect EU standards
- Local practice: Croatian media
- Tools: Print Media, the news process, editorial questions, techniques
- TV/Radio broadcasting, the news process, editorial questions, techniques
- Article style and structure
- Interviewing and sourcing
- Journalistic Style and Language
- International standards of journalism
- Local media laws
- Standard codes of ethics
- Governance, civil society and participation: key principles, approaches and practices in the media context
- Interpersonal communication and leadership skills, management of communication projects
- International Public Relations: cultural sensitivity, knowledge of business cultures
- Public Relations: basics, organisational skills, information skills
- Marketing: foundations of economics for media professionals
- Marketing: methodology, techniques and tools
- Sponsorship and event management
- Business Communication. Spoken & Written Communication
- Internet media
- Strategies & Planning: tools, objectives, communication budget planning
- Italian language.
Training in Italy
The first two weeks of the training activities in Italy consisted in a course/seminar at Portogruaro University Campus (Venice), where Italian and foreign media and economic experts held workshops on specific topics. Candidates then spent their third week in Milan where they met a number of leading Italian figures from politics, the economy and the media. Course participants also visited the offices of well-known newspapers and magazines, as well as press agencies and economic institutions.